Anything
Footwork leads $11M round in the platform that gives everyone the power of software creation.
What if, by typing in a few words, you could create… anything?
One of the magical experiences that AI has made possible is that of building apps without needing to know how to write code. It is a sensational feeling to see your words and ideas quickly turn into a prototype of a website, a mobile app, or whatever else you are dreaming up. There are plenty of companies going after this idea, with several products growing very quickly in customers and raising a lot of capital. But most of these companies fall short of enabling users to launch production software.
That’s where Anything comes in. Anything is built with reliability at its core on its own infrastructure stack — an AI agent that lets you go from text to an app that can actually be launched for paying users to use. There are three core elements to the product, beyond reliability, that set Anything apart from others:
Native mobile apps and web apps. You can ship apps to the App Store even if you’re non-technical!
Designs that pop. When you’re building something that you plan to launch, it needs to be well-designed, and Anything’s agent makes sure of that.
Everything built-in. From databases to storage, payments to AI models, everything you need for your app to be production-ready is built in to Anything.

Anything launched last month, and, as they posted about recently, the business hit a $2M revenue run-rate in 2 weeks. What is most exciting is seeing all the ways in which real builders are using the product — launching mobile apps to paying subscribers, internal tools for training colleagues, products that would otherwise have cost tens of thousands of dollars for a development shop to produce. Users like real estate agents, film producers, healthcare workers, people solving problems they know first hand, who are creating products through Anything that become real businesses.
Today we’re delighted to announce Footwork is leading an $11M round in Anything. We are so excited to partner with co-founders Dhruv Amin and Marcus Lowe, and the small but mighty 8-person team building this magical product, alongside investors Uncork, Bessemer, M13, and the founders of Shopify, Zapier, Intercom, Turing, Front, Docsend, and Shippo. More on the story here directly from the company, and from Marina Temkin in TechCrunch.
Why did Footwork invest?
Thanks to an introduction from Andy McLoughlin at Uncork, we first met Dhruv and Marcus just over a year ago. But we didn’t get there to invest at the time — thousands of users were using their then-product, Create, but it didn’t seem that there was deep customer love yet.
To their credit, the team realized this too. They went back to the drawing board to rebuild their infrastructure, and as they watched users create more and more complex apps, they rearchitected the AI around a new agent that could keep up with this complexity. They renamed and relaunched the product, and thus Anything was born.
Four characteristics — (1) seeing the above game film on Dhruv and Marcus over the past year, (2) a breakthrough product with compelling signs of product-market fit, (3) a thesis area of deep interest to Footwork, and (4) an expansive vision to build a massive company — made us rethink our decision from a year ago to quickly lead this round.
Anything has built a jaw-dropping customer experience. Type in a few words, create a mobile app or website or tool, tweak it, add payments or whatever else you need to have it be usable, and launch it. The product-market fit has shown up in the rapid growth to millions in annualized revenue, but more importantly, in the 120% net revenue retention in their first month post-launch, due to power users who consistently upgrade and deepen their usage with Anything. On Friday they launched Anything Max, which is an autonomous agent that runs your app in a real browser, identifies issues, and ships fixes and features without hand-holding. The product just keeps getting better, and quickly, for power users.
Last year, we wrote a piece titled Consumer and Enterprise in the AI era, and Anything is perhaps the canonical example of an AI-native company at the intersection of both consumer and enterprise. Its users range from consumers to prosumers to professionals who are becoming entrepreneurs through the Anything platform, akin to Shopify, but where the business they’re creating is the app vs. physical goods to sell online. It reminds us of course of Canva, which has democratized access to design for non-designers. Anything is democratizing access to software creation for non-technical users.
Dhruv and Marcus have an expansive vision, one where much more money is created by the Anything platform than taken by Anything the company. In their words: “The next wave of software will be built by people who never called themselves founders or engineers. That feels inevitable now. Anything exists to accelerate it. Anything will be the way most people make software.” If that excites you, we’re hiring in San Francisco across AI, infra, product, and GTM. Come join us.




Great piece. Do you know what their GTM motion has been?
love the Andy/Uncork -> Footwork path :)