If a startup can become an island of coherence in entropic waters, it seems to resonate well with the trickster archetype that Lewis Hyde speaks to in his brilliant survey, "Trickster Makes This World": "Trickster is the mythic embodiment of ambiguity and ambivalence, doubleness and duplicity, contradiction and paradox." Since animal names seem to stick, I'd propose something of that kind. A chameleon?
I once called it B2B2C2B but it's quite a mouthful :) Having worked at Facebook, Dropbox, Plaid, AngelList, I share your view that the best companies dare to be both consumer and enterprise!
If a startup can become an island of coherence in entropic waters, it seems to resonate well with the trickster archetype that Lewis Hyde speaks to in his brilliant survey, "Trickster Makes This World": "Trickster is the mythic embodiment of ambiguity and ambivalence, doubleness and duplicity, contradiction and paradox." Since animal names seem to stick, I'd propose something of that kind. A chameleon?
I once called it B2B2C2B but it's quite a mouthful :) Having worked at Facebook, Dropbox, Plaid, AngelList, I share your view that the best companies dare to be both consumer and enterprise!