7 Comments
Jan 4, 2021Liked by Nikhil Basu Trivedi

Thank you for sharing your thoughts on consumer technology. The future for consumer tech does seem optimistic. However, it is also going to be rewarding only for those with companies that innovate on a totally different level. With a lot of new startups in the consumer technology space, it will be interesting what a company did to get through the 2020s successfully. Would it be creating new markets like Airbnb and Uber did? Or would it be about tapping into behavior patterns the way TikTok did? Or would it be a combination of all the known strategies? I hope to see more companies utilizing persuasive technology to empower individuals, solve social issues like hunger or, find a way to work together to slowing down climate change.

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Dec 1, 2020Liked by Nikhil Basu Trivedi

well written Nikhil! I couldn't agree more

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Nov 26, 2020Liked by Nikhil Basu Trivedi

Thank you for writing this post. However, the companies you mentioned are Doordash, Airbnb, Wish, Affirm, and Roblox were started in 2013, 2008, 2010, 2012, and 2006, respectively. Outside of a few recent breakout consumer companies like Bird, many VCs I've spoken with in the past few years have struggled to find a consistent rhythm finding and investing in consumer deals. As you stated, Covid has accelerated the need for more tech-based, consumer-focused companies. However, the established incumbents you mentioned (Airbnb, etc) mostly benefit. I'm curious to know what the next big, consumer-based companies will focus on.

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