Fundraising in 2023 and for the foreseeable future.
I loved this post too for your focus on the key concept and boiling it very simply and concisely. This reflects my views as a CEO.
What more could the post have to give it that extra oomph so I could directly copy share to my team and they’d get viscerally the concept? I am not sure what the solution is, maybe an example and a counterexample or good/bad P$L and what happened, not the actual PL statement since that can get tactical and boring, but maybe a simplified real story to illustrate and saying what happened to each company. I’ve been a believer in using stories and analogies to send messages home (learned it from Maria CEO of Syndio) and trying to do that more.
Clear, Concise, Precise.
In a few words you have described what matters and what matters most today.
Love this post! Agree completely and I would add that a lot of companies also think investors want to hear a certain story when their P&L says a completely different story. Don't say you're building a PLG gtm and product when your P&L shows a business that is clearly more of a top down model. Instead match the story of your product to the story of your P&L. You can say you're testing a hypothesis on PLG and that will cost x amount of future spend but otherwise people will just completely pass over the round because the story and P&L don't match!